Why Conversational AI Matters in Wellness Commerce: EVA Comes to Shopify

When we built Ask EVA, our mission was to create a compassionate AI companion—one that could truly listen, understand, and guide people through both medical and emotional challenges. What we didn’t expect was that one of our users would help us discover an entirely new use case for EVA.

A few months ago, a long-time Ask EVA user and wellness influencer, reached out with a heartfelt request. She wanted to make EVA available to her audience through her shopify website. https://www.tiktok.com/@lindyenglish?lang=en 

She envisioned rebranding EVA as Lionheart Chat, a gentle, emotionally intelligent guide to assist shoppers in her wellness store. This wasn’t just about support—it was about tone, trust, and care.

We were moved. And inspired.

So we built it.

Ask EVA powered conversational AI on Shopify

Ask EVA is now officially a Shopify Partner, and our integration allows any store owner to embed a branded, empathetic AI assistant directly onto their site. Once embedded EVA can:

• Answer customer questions with warmth and clarity

• Handle product recommendations and availability

• Increase conversions by engaging with first time users through natural language

• Provide thoughtful responses 24/7—even when you're away

• Act as a digital intake assistant, connect with users on an emotional level and guide them to the products and services offered by the Shopify store on which Ask EVA is embedded.

The Power of Conversational AI in Wellness

Traditional rule-based chatbots operate on predefined scripts, offering limited responses and often leading to frustrating user experiences. In contrast, conversational AI leverages natural language processing to understand and respond to user inputs more dynamically and empathetically.

According to a Shopify blog post, conversational AI can handle complex queries and provide personalized experiences, making it more effective in customer engagement compared to rule-based systems.

In the wellness industry, where emotional connection is paramount, this distinction becomes even more critical. A study from Dartmouth's Geisel School of Medicine found that participants interacting with a generative AI therapy chatbot, Therabot, not only engaged more but also initiated conversations themselves, indicating a sense of trust and comfort with the AI's empathetic responses.

“We did not expect that people would almost treat the software like a friend. It says to me that they were actually forming relationships with Therabot,” said Nicholas Jacobson, associate professor of biomedical data science and psychiatry at Dartmouth.

Lionheart Chat in Action

On Lindy's store, the Lionheart Chat icon greets visitors with a soft tone and welcoming presence. It doesn’t just push a sale. It asks how you're doing. It suggests wellness tips. It’s built to care.

We helped her style it using Ask EVA’s flexible customization tools: a light blue and teal color palette for calmness, soft corners, and personalized greetings. Now it lives on her Shopify site as a unique extension of her brand and values.

A New Era of Emotionally Intelligent Commerce

Ask EVA was originally designed to support people with chronic illness. But this experience showed us something powerful: empathy isn’t just for healthcare—it’s for business too. It’s how you build trust. It’s how you show up for people.

We’re excited to bring that spirit to entrepreneurs, wellness brands, coaches, and anyone who wants their customers to feel seen.

If you're a Shopify store owner and want to bring EVA’s voice to your brand, get in touch or visit askeva.ai to try the demo.

Let’s build something caring together.